Send us the brief, the budget and the date. Lena replies within two working days.

Send us the brief, the budget and the date. Lena replies within two working days.

After Dark

Northline

Northline

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·

Commercial

Commercial

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·

2026

2026

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0:20

0:20

Northline wanted a night ad for its first electric estate car, so we lit every shot with the car’s own headlights.

Northline wanted a night ad for its first electric estate car, so we lit every shot with the car’s own headlights.

The car launched in March on TV, in cinemas and on phones. One shoot had to cover all three, so we framed every shot for 16:9 and for 9:16 at the same time.

After Dark

Northline wanted a night ad for its first electric estate car, so we lit every shot with the car’s own headlights.

Northline wanted a night ad for its first electric estate car, so we lit every shot with the car’s own headlights.

Northline

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Commercial

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2026

·

0:20

The car launched in March on TV, in cinemas and on phones. One shoot had to cover all three, so we framed every shot for 16:9 and for 9:16 at the same time.

The ad

16:9 · 0:20 · TV and cinema

Social cut, one of four

9:16 · 0:15

Six weeks, start to finish.

9 February.

9 February.

A call about the car, the launch date and the budget.

A call about the car, the launch date and the budget.

16 February.

16 February.

The idea, the plan and the price, agreed.

The idea, the plan and the price, agreed.

4 and 5 March.

4 and 5 March.

Two nights on the moor roads above Saddleworth.

Two nights on the moor roads above Saddleworth.

23 March.

23 March.

A 20-second ad and four cuts for social.

A 20-second ad and four cuts for social.

28 March.

28 March.

On air across the UK, a week before the car went on sale.

On air across the UK, a week before the car went on sale.

Director

Director

Ama Boateng

Director of photography

Director of photography

Nadia Reeve

Producer

Producer

Lena Marsh

Editor and colourist

Editor and colourist

Daniel Okafor

Sound

Sound

Low Tide Audio

Commissioned by

Commissioned by

Northline

Next film

Next film

A coffee roaster smelling a handful of beans beside a black roasting machine

Next film

First Batch

Kiln Coffee

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Brand film

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2026

·

2:10

Tell us about the film you need.

Send us the brief, the budget and the date. Lena replies within two working days.

Tell us about the film you need.

Send us the brief, the budget and the date. Lena replies within two working days.

Tell us about the film you need.

Send us the brief, the budget and the date. Lena replies within two working days.

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